You’re going to hear the term “Sustainable Marketing” a lot more in 2024. It’s something we’ve been talking about at Percepture for the past few years and we’re excited to see the rest of the industry focusing ...
How can you show off the stunning landscapes and seasonal beauty of Yellowstone National Park? In the case of this new “Amazon Delivers” video feature developed by Amazon, the answer is by following...
Looking for information on International Telecoms Week 2025? Head to our ITW 2025 blog for all of the details! The Percepture team will be at International Telecoms Week this year – also known as ITW 2...
It’s 2024, and everyone from media planners to ad buyers to agencies are talking about Omnichannel Marketing. What does it mean? Is it the same thing as Multichannel Marketing? What are the differences in Omnic...
The practice of Media Buying is always changing, so the job of a Media Planner is never done. There will always be tried-and-true channels that deliver consistent results for clients, but shifting consumer habi...
We’ve all heard colleagues ask “Did you see my announcement?” after a trade show or conference, but simply pushing out a press release and posting it on your social media isn’t enough to reach decision-ma...
It’s a new year, which means it’s time to take a fresh look at your approach to SEO. That includes paying attention to all of the essentials, like keyword density and URL structure. However, it also means b...
Maybe you’ve heard a digital marketing expert say that search engine optimization – or SEO – is a marathon not a sprint. If that’s the case, what are SEO Sprints? And, what does it mean to be an SEO...
CyberKnife. It’s a term that might conjure images of sci-fi and superheroic battles. Is it just another term for a lightsaber? That’s not too far off from the reality: the CyberKnife is actually a revolution...
Can glass data storage be the next sustainable solution for the data centers and cloud computing? Microsoft thinks so! When it comes to sustainability in the technology and telecom industries, the story isn’...
