Set Omnichannel Marketing Strategy to reach your audience everywhere they are.
Clients & Partners:
Omnichannel Marketing Services
Your audience moves between channels and devices all day long. Is your marketing strategy ready to follow them wherever they go? Welcome to the world of Omnichannel Marketing!
Omnichannel Marketing services integrate all of your marketing channels for a customer-focused approach. It delivers targeted, consistent, and personalized messages across platforms and networks to reinforce the story of your brand in a way that delivers measurable results.
For your omnichannel marketing strategy to succeed, you need an agency with a proven track record that crosses the divide between paid and organic, and who knows how to integrate digital marketing AND in traditional physical channels. That creates what we call a “phygital” experience – addressing physical plus digital marketing at the same time with a unified approach.
Are you ready to connect all of your digital channels and then get phygital? As a omnichannel marketing agency, learn how we integrate multiple channels into an automated marketing and sales machine for our customers.
Why Omnichannel Marketing Services Matter
Even if you’re already advertising across many channels, it’s not easy to align your messaging so that your audience sees a consistent story.
That involves a shift from separately supervising many different ad campaigns to managing them all as part of a single strategy. And, that’s what your customers want! According to Forbes, more than 70% of customers expect an omnichannel marketing strategy from market-leading brands.
Not only is omnichannel strategy expected by your audience – it creates measurable results. Omnichannel customers are 30% more likely to repurchase than a single-channel customer. And, customers with positive omnichannel experiences are 50% more likely to recommend a brand to others.
We know how to achieve the results that energize your audience to drive leads and create conversions. To kick off your omnichannel marketing strategy, we’ll work with you to map your customer journey so that the story of your brand follows your customers wherever they are to build trust and inspire loyalty.
Customer Journey Mapping
Not all channels are created equal, and not all of them will work equally for your brand. That’s why we take a channel agnostic approach to omnichannel marketing. We don’t come to the table with an existing channel mix in mind for your business. Instead, we arrive ready to create a map of your customers on their journey from first touch to repeat purchase, to understand all of the places they can interact with your brand.
Tracking & Delivery
We can track the customer journey from end-to-end across multiple channels. Maximize the impact of your advertising by delivering a sequence of ads to specific audiences in the channels where they are the most receptive to learning, engaging, and converting.
Single Platform, Multiple Channels
Use a single platform to serve ads to specific people in your audience no matter where they’re consuming content. DSP partnerships plus AI-driven targeting allow us to reach people across all devices including phone, tablet, phone, TV, radio, digital billboards, and even video games.
Direct Mail + Digital
Direct Mail never died – it just got smarter. Enhance the powers of traditional direct mail by targeting by physical address to perform company- or household-based advertising and reinforce it across all devices and channels.
AI-Driven Personalization
We’ve seen AI assist with personalization on existing channels while it has created new channels at the same time – including generative AI chat bots and AI-driven search via platforms like ChatGPT and Bard. They’re all part of the omnichannel customer experience. Leverage AI tools to personalize the content you serve to specific people in your audience consistently across all channels.
Future Prediction
Virtual reality will soon be a part of every brands omni-channel marketing plan, managing their virtual storefront and using AI chatbots to communicate with customers. In this virtual storefront, there will be digital coupons and rebates that work in the physical world.
How Our Omnichannel Marketing Agency Works
Our Omnichannel Marketing Services focus on targeting, consistency, and personalization.
Part of what distinguishes an Omnichannel strategy is a unified approach to audience targeting. That means more than just a single approach to customer personas. It involves producing a comprehensive customer journey map that identifies all of the current channels that can touch a customer – plus, all of the channels they could also interact with along the way.
After we have fully mapped your customer journey, we work across all of your platforms to make sure they are uniformly targeting the same customers – and hitting them at the the right moments in their progression through your conversion funnel.
That consistency is another distinguishing factor when it comes to proven omnichannel marketing services. It’s not just about the consistency of your narrative across all channels, but also about consistently telling that story at the right order at the right pace.
Personalizing helps to power that consistency. Our approach to personalization takes many forms. It can start with ad sequencing, to make sure a custom who has already seen an ad or visited your website receives a compelling remarketing message that references their first interaction. But, personalization can get much more complex than that – serving specific ads based on demographic information, and even delivering video content to specific viewers!
From the SEO that leads audiences to your website, to search ads that reinforce those organic results, to paid display, social media, content marketing, video ads, conference geo-targeting, and even digital mail, we’re ready to help you reach your audience with a consistent narrative.
Hire Us as Your Omnichannel Marketing Agency
For a leading travel brand, we opened up 3 new channels including linear and connected TV and generated 2.5x in bookings
