Our Experience
We help you tell your story.
We are an agile, creative team of battle-tested PR veterans and experts in the art of the story. We live to uncover an untold or under-told angle or local character who tells the story of the brand through a personal lens. And we think our media relationships and instincts are among the best in the business.
Yet we are not just tacticians; we are savvy strategists focused on driving business results for our clients. We focus on outcomes that drive impact. Sometimes that’s The New York Times, sometimes it’s a regional talk show — experience tells us it doesn’t always have to be “sexy” to be effective. Hard work, nimble solutions, creative thinking and client service are the cornerstones of our brand.
We also understand the value of getting away from our computers, phones and neighborhoods to participate in the culture, commerce and life around us so we can bring fresh ideas to our work and clients. Diving in, rolling up our sleeves, and tackling the big goals right alongside our clients and their partners is exactly how we like to work.
How We Do It
Media Relations
We have deep relationships with the top writers and editors across travel, lifestyle, design, and trade and business publications. We make their jobs easier, supplying compelling, newsworthy stories and expert commentary that excite and inform their readers.
Media Events
Whether grand showstoppers or a simple press conference, media events that convey fresh and timely news are a key strategy for driving interest in our clients and their brand. Each event is a campaign in and of itself, with careful preparation and outreach to secure attendance and resulting coverage.
Strategic Alliances
Our depth and variety of clients offer opportunities for Percepture to build strategic alliances across travel, B2B, retail, culinary, fashion, and beauty brands, driving greater awareness in new markets and capturing interest with new customers. Our connections with media brands go beyond editorial, allowing us to broker on-target promotions and unique, multi-partner offerings, boosting interest and delivering relevant data to our clients.
Let’s get started.
Digital isn’t a channel. Social isn’t a strategy. Technology isn’t engagement. You need more than a message, you need a strategy. We believe marketing is about human behavior, not channels or devices. We seamlessly link the real world and digital ecosystem, intersecting people when they’re interested and ready to interact, making the experience real, relevant and rewarding — to your customers and your bottom line.