Cut through traditional social media advertising with a strategy that converts real-time audience engagement into instant consumer rewards.
Clients & Partners:
Add Incentive Marketing to your Paid Social Mix
Social Incentive Marketing (SIM) is the easiest and fastest way to boost engagement and interactions on social media – by rewarding your audience!
Brands spend time on social networks to craft stories, create engagement, and drive sales. But, the leads-to-conversions funnel from social media can be a deep one. The conversion funnel can require many points of contact and it eventually ends off of social media on your own site or the site of a retailer.
With Social Incentive Marketing, you can cut down the depth of that conversion funnel to just one click without your audience ever leaving their favorite social network. It creates instant, real-time brand engagement and conversion with zero onboarding.
That’s because SIM takes advantage of the shared social login of popular networks like X (previously known as Twitter) to deliver digital rewards directly to your audience via a secure digital wallet whenever they share your content.
Your digital rewards can include coupons, event tickets, digital currency, exclusive access, digital collectibles, and more. Use discounts to drive sales and convert social followers into paid customers – all while amplifying your engagement on social networks!
The Benefits of Social Incentive Marketing
Social Incentive Marketing (SIM) is a powerful tool to add to your Paid Social marketing mix because it rewards your audience for social interactions native to their favorite platforms.
Paid Social campaigns often operate on one of two models. One model is to use ads and boosted content to increase your social following or engagement on the social network. Another model is to use ads, boosted content, and organic content to drive clicks off of the social network to interact with your brand’s website or initiate a retail experience.
Social Inventive Marketing combines both models into a single click that has a compelling “what’s in it for me” offer for your audience.
In exchange for sharing your social content with the appropriate handles or tags, users immediately unlock a digital wallet that is linked to their existing social login. Their secure wallet contains incentives and offers that you control, leading users off of social media to engage directly with your brand and products.
At the same time, every audience member who unlocks a wallet is doing so by amplifying your content! This can lead to major spikes in engagement and visibility, which can drive your brand to be a trending topic.
Use Social Incentive Marketing to engage your audience and shorten their conversion funnel without them ever leaving their social login.
As more brands integrate with Web 3.0 platforms and tools like those offered by Suku, digital marketing will witness a paradigm shift, becoming more decentralized, user-centric, and transparent.