Insights

Predicting and Navigating the Future of Marketing, PR, and Digital

Amazon delivers to Yellowstone National Park YouTube thumbnail

Amazon delivers to Yellowstone National Park

How can you show off the stunning landscapes and seasonal beauty of Yellowstone National Park? In the case of this new “Amazon Delivers” video feature developed by Amazon, the answer is by following...

ITW 2024 International Telecoms Week Percepture 03

ITW 2024 – International Telecoms Week

The Percepture team will be at International Telecoms Week this year – also known as ITW 2024 – on May 15 to 17, 2024 in National Harbor Maryland. Will you be there? ITW is one of our favorite co...

A business woman is surrounded by digital screens and projections representing her choices of multichannel vs omnichannel marketing

Omnichannel vs Multichannel Marketing – What is the Difference?

It’s 2024, and everyone from media planners to ad buyers to agencies are talking about Omnichannel Marketing. What does it mean? Is it the same thing as Multichannel Marketing? What are the differences in Omnic...

A business woman with a blazer on has her back to the camera. She is looking at a full wall of digital screens full of maps and statistics, representing the data behind the media buying trends of 2024

Media Buying Trends to Watch in 2024

The practice of Media Buying is always changing, so the job of a Media Planner is never done. There will always be tried-and-true channels that deliver consistent results for clients, but shifting consumer habi...

Metro Connect 2024 in Ft. Lauderdale Florida, February 26-28

Metro Connect 2024

The Percepture team will be at Metro Connect USA 2024 – and we’d love to meet you there! Each year, Metro Connect is the biggest event for industry insights, networking, and innovation in fiber and ...

Percepture CEO Bob Generale shares 3 ways Digital PR can help your conference announcements be heard.

Digital PR Strategies for Your Next Conference Announcement

We’ve all heard colleagues ask “Did you see my announcement?” after a trade show or conference, but simply pushing out a press release and posting it on your social media isn’t enough to reach decision-ma...

A magnifying glass looks out over a brightly-lit evening city landscape. The magnifying glass shows streams of data rising, illustrating the idea of watching 2024 SEO trends rising across the search landscape.

SEO Trends to Watch in 2024

It’s a new year, which means it’s time to take a fresh look at your approach to SEO. That includes paying attention to all of the essentials, like keyword density and URL structure. However, it also means b...

A woman in business casual dress sprints through the air holding a laptop in one hand.

What is an SEO Sprint?

Maybe you’ve heard a digital marketing expert say that search engine optimization – or SEO – is a marathon not a sprint. If that’s the case, what are SEO Sprints? And, what does it mean to be an SEO...

A single cancer cell is targeted for treatment and eradication. CyberKnife is a highly-targeted form of radiation treatment.

How CyberKnife Revolutionizes Cancer Treatment

CyberKnife. It’s a term that might conjure images of sci-fi and superheroic battles. Is it just another term for a lightsaber? That’s not too far off from the reality: the CyberKnife is actually a revolution...

A woman is silhouetted against a futuristic wall of screens displaying data, showing how glass data storage could serve high volumes of cloud data efficiently and sustainably.

Is Glass Data Storage the future of data center sustainability?

Can glass data storage be the next sustainable solution for the data centers and cloud computing? Microsoft thinks so! When it comes to sustainability in the technology and telecom industries, the story isn’...