Insights

Predicting and Navigating the Future of Marketing, PR, and Digital

An illustration showing a prospect looking into a smart phone to research a company online in order to build trust after meeting at a conference.

5 Digital Marketing Tactics to Build Trust Between Conferences

Conferences are a powerful way to forge new connections with potential customers. Are you prepared for a search of your name, business, or industry that will follow those exciting conference conversations? A...

iStock-916414276 - data center community engagement -social

Tactics for Data Center Community Engagement

Will data centers become the new target of “not in my backyard” protests from local communities? It’s already happening, but the telecom industry still has an opportunity to shape the narrative around data c...

Image of robotic hand spinning a lighted crystal diamond suspended in space, diamonds in microchips are the next in technology for data centers

Can synthetic diamonds in microchips benefit data centers?

Are diamonds a data center’s best friend? That question might seem like a silly non-sequitur, but when it comes to a data-center’s data processing capacity, diamonds really could be a solution for sustainabi...

advertising-cityscape-digital-glitch-percepture-3

Telecom – Use AI to Secure Business with Hyperscalers

The demand for leads in the Telecom industry is endless, but the amount of leads is finite. That’s especially true when it comes to pursuing business opportunities with hyperscalers like Amazon Web Services (AW...

pharma-manufacturing-digital-glitch-percepture-2

Life Sciences – Building the Future of Digital Sales Through AI Marketing

If you are keeping up with industry news and marketing trends, sometimes it feels like the topic of Artificial Intelligence is inescapable. You’ve heard everybody say, “AI is the future,” but what are the...

journey-digital-glitch-percepture-3

Travel – Developing Sustainable PR + Digital Strategies

As a Travel & Tourism PR Agency with over two decades of experience in the industry, we’ve seen how the landscape has radically changed over the past decade. Those changes have been accelerated by shi...

data-center-digital-glitch-percepture-1

Spotlight: San Diego Data Centers & Colocation

The expansion of San Diego’s population and business ecosystem is anticipated to significantly influence the demand for data centers. This surge in growth will be driven by the increasing adoption of clou...

B2B_Marketing_Budget_planning-percepture

Build a Strategic B2B Marketing Budget for 2024

Companies in the B2B space should anticipate allocating approximately 10% of their revenue towards marketing in 2024. The marketing budget should be a mix of both digital and traditional approaches, with a sugg...

ai-marketing-digital-glitch-percepture-1

How to use AI for Marketing?

Unleashing the Power of AI for Marketing: A Journey through Pop Culture and Cutting-Edge Strategies Introduction: Navigating the AI Frontier in Marketing Hey there, trendsetters and marketing enthusiasts! In a ...

Resources For Helping Families & Business During COVID-19 Pandemic

Duke Ellington once said, “A problem is a chance for you to do your best.” We’ve been deeply moved to see the way Americans are coming during these interesting times. We might be separated by distance, but we c...