PR Insights

A woman holds an hand-drawn megaphone to amplify her voice to gain a broader reach, which illustrates how the benefits of news releases in 2024 can broaden the reach of PR beyond traditional media

7 Benefits of News Releases in 2024

Let’s get real about the benefits of news releases in 2024: they aren’t just for securing media interest anymore. There are many benefits to a well-crafted PR news release! But, if you are issuing p...

Man working at a creative office using his computer and people moving at the background while creating a digital pr strategy

The Power of Digital PR for Brand Building

For years, performance marketing has been synonymous with metrics like click-through rates, conversion rates, and return on ad spend. These metrics provide valuable insights into the immediate impact of marketi...