A media placement and a link report are different deliverables. If you are comparing earned media vs backlinks, first decide whether you need a third party to tell your story, send readers to a page, or both. T...
A proposal for off-page SEO may include digital PR. A digital PR proposal may promise links. That overlap makes the choice harder—but it does not make the services interchangeable. For business owners and marke...
Who can approve the statement when the CEO is on a plane? Who confirms the facts before the media team responds? A crisis communications RACI puts those decisions on paper before your team has to make them unde...
Who can approve a statement when the CEO is unreachable? Who checks the facts before a customer update goes live? Define crisis response team roles and responsibilities around those decisions—not just a list of...
A PR software demo and an agency proposal can look like two answers to the same problem. The digital PR agency vs PR software choice is better framed around one question: who will turn your ideas into a credibl...
An incident may be contained while the communication work is still unfinished. A post crisis communications review examines what people were told, what they understood, and what the company still owes them. The...
Your crisis communications plan may name the right people. A test asks whether they can actually reach one another, agree on the facts, and release a useful message under pressure. Set the testing schedule arou...
A concern does not have to become a headline before leaders act. Issue management vs crisis management is a choice about the response a situation needs: steady work on a developing concern, or coordinated actio...
A crisis dashboard should tell leaders what to do next, not just how many people are talking. Crisis communications KPIs should track readiness, the quality of the response and what affected people still need. ...
A reporter wants a comment. Customers are asking what happened. Your team is still checking the facts. A crisis holding statement template gives you a place to start without turning an early response into a gue...
