Archive for author: Percepture

A woman holds an hand-drawn megaphone to amplify her voice to gain a broader reach, which illustrates how the benefits of news releases in 2024 can broaden the reach of PR beyond traditional media

7 Benefits of News Releases in 2024

Let’s get real about the benefits of news releases in 2024: they aren’t just for securing media interest anymore. There are many benefits to a well-crafted PR news release! But, if you are issuing p...

Man working at a creative office using his computer and people moving at the background while creating a digital pr strategy

The Power of Digital PR for Brand Building

For years, performance marketing has been synonymous with metrics like click-through rates, conversion rates, and return on ad spend. These metrics provide valuable insights into the immediate impact of marketi...

Social Media’s Impact on Travel: The Crucial Role of Public Relations in Brand Recognition

In the age of Instagram explorations and TikTok travel tips, social media has become a powerful force shaping the landscape of the travel industry, particularly with the next generation of buying power. With th...

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Percepture CEO Talks AI-Driven Marketing in Specialty Chemicals Magazine

Percepture CEO Thor Harris penned an article in this month’s April/May edition of Specialty Chemicals Magazine – renowned as the foremost publication in the realm of fine, agro, pharma, custom, and ...

A business woman with a blazer on has her back to the camera. She is looking at a full wall of digital screens full of maps and statistics, representing the data behind the media buying trends of 2024

Media Buying vs Media Planning – 3 Key Differences

Media Buying vs Media Planning – what’s the difference? Media Buyers and Media Planners have closely-related roles. Planners help to enable the success of Buyers, and Buyers help to produce data to ...

A field of green with individual bubbles of eco-friendly solutions illustrates many ways that advertising campaigns can be considered sustainable marketing.

What is Sustainable Marketing & Why Does It Matter?

You’re going to hear the term “Sustainable Marketing” a lot more in 2024. It’s something we’ve been talking about at Percepture for the past few years and we’re excited to see the rest of the industry focusing ...

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Amazon delivers to Yellowstone National Park

How can you show off the stunning landscapes and seasonal beauty of Yellowstone National Park? In the case of this new “Amazon Delivers” video feature developed by Amazon, the answer is by following...

ITW 2024 International Telecoms Week Percepture 03

ITW 2024 – International Telecoms Week

The Percepture team will be at International Telecoms Week this year – also known as ITW 2024 – on May 15 to 17, 2024 in National Harbor Maryland. Will you be there? ITW is one of our favorite co...

A business woman is surrounded by digital screens and projections representing her choices of multichannel vs omnichannel marketing

Omnichannel vs Multichannel Marketing – What is the Difference?

It’s 2024, and everyone from media planners to ad buyers to agencies are talking about Omnichannel Marketing. What does it mean? Is it the same thing as Multichannel Marketing? What are the differences in Omnic...

A business woman with a blazer on has her back to the camera. She is looking at a full wall of digital screens full of maps and statistics, representing the data behind the media buying trends of 2024

Media Buying Trends to Watch in 2024

The practice of Media Buying is always changing, so the job of a Media Planner is never done. There will always be tried-and-true channels that deliver consistent results for clients, but shifting consumer habi...