Joins Boomerangs and Superzooms Days after releasing its Superzoom creative tool into the wild, Instagram is testing another new tool to join it. Stop Motion is a camera tool that lets you take a long series of photos, which Instagram stitches up into a GIF that...
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And drove nearly 400K social impressions When travelers think of DoubleTree by Hilton, one of the first images that pops to mind is the warm chocolate chip cookies the hotel offers for free to its guests. The service, core to DoubleTree’s identity — it even has...
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Via Social Media With the holiday season upon us, most of us have our sights on indulging (or resisting) buckets of Halloween candy, gathering with our closest friends and relatives, and playing Santa. Holidays are always one of the most anticipated times of the year, but for...
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Scavenger Hunt – The Instagram Way Called “Rule the Road” and played on Instagram, the game has a race-through-the-city format that positions the 2018 Tiguan as a fun, sophisticated car for urbanites. The game drops today at 1 p.m. ET and runs through Oct 5. Daily...
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“Beyond the walls of the boutique” Coming on the heels of the launch of its Paris flagship in June, Kate Spade New York is experimenting with augmented reality to increase foot traffic during Paris Fashion Week. In lieu of developing its own app, a process that is...
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Emoji Use Targeted Twitter Ads Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person’s online mood. The effort, by Saatchi & Saatchi L.A., is part of a broader campaign for the 2018 Camry called “Sensations” that...
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The Social Network for Content Marketers When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?” Why did the enterprise software giant want LinkedIn so badly, and why was it willing to pay so much? Did Microsoft...
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Facebook Expansion Into Video Space Now comes the real test: Facebook is lighting up a major new phase in its strategy to train users that it’s a place to watch a variety of TV-like entertainment. Starting Thursday, Facebook’s Watch feature — essentially a programming guide to episodic...
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Lexus: Set in Motion Lexus is expanding the scope of its New York Fashion Week sponsorship with a live photoshoot for Interview Magazine sponsored by the company. The campaign, “Lexus: Set in Motion,” which will run September 8 and 9, will allow viewers to be styled and...
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Converse Gen Z Brand Refresh For its first installment of a larger brand refresh, Converse will launch a celeb-fueled video series on Twitter on Tuesday geared toward the Gen Z audience. The series was inspired by the casual, off-the-cuff format of public access TV in the ‘80s...
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