Media Buying Insights

A business woman is surrounded by digital screens and projections representing her choices of multichannel vs omnichannel marketing

Omnichannel vs Multichannel Marketing – What is the Difference?

It’s 2024, and everyone from media planners to ad buyers to agencies are talking about Omnichannel Marketing. What does it mean? Is it the same thing as Multichannel Marketing? What are the differences in Omnic...

A business woman with a blazer on has her back to the camera. She is looking at a full wall of digital screens full of maps and statistics, representing the data behind the media buying trends of 2024

Media Buying Trends to Watch in 2024

The practice of Media Buying is always changing, so the job of a Media Planner is never done. There will always be tried-and-true channels that deliver consistent results for clients, but shifting consumer habi...