Archive for author: Percepture

Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

The Social Network for Content Marketers   When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?”   Why did the enterprise ...

Facebook Launches ‘Watch’ Video Guide and Shows Across U.S.: Will Viewers Tune In?

Facebook Expansion Into Video Space Now comes the real test: Facebook is lighting up a major new phase in its strategy to train users that it’s a place to watch a variety of TV-like entertainment. Starting Thur...

Lexus Will Expand Its Reach At NYFW With Live Photoshoot Activation

Lexus: Set in Motion Lexus is expanding the scope of its New York Fashion Week sponsorship with a live photoshoot for Interview Magazine sponsored by the company. The campaign, “Lexus: Set in Motion,” which wil...

Converse Hopes to Court Gen Z with a New Twitter Video Series

Converse Gen Z Brand Refresh For its first installment of a larger brand refresh, Converse will launch a celeb-fueled video series on Twitter on Tuesday geared toward the Gen Z audience. The series was inspired...

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SodaStream Parodies ‘Game Of Thrones,’ Tweaks ‘Healthy’ Gifts

Brand marries carbonated water with pop culture to create engaging viral videos   SodaStream is simultaneously running two humorous video campaigns: A global one featuring two “Game of Thrones” stars that ...

Twitter turbocharges live video credentials with Disney partnership on ‘Rogue One: A Star Wars Story’

Platform rises to become major player in exclusive live video   Twitter’s evolution into a platform for exclusive live video content is taking another notable step this week with the news that the social n...

‘Enjoying Italy at its Peak’: Courmayeur Rebrands as Global Destination

Travel brand recognizes value of “experience” to drive engagement Of all countries where style matters, Italy ranks high, and its treasured Alpine destination Courmayeur recently transformed its brand identity ...

Facebook working on a plan to pick news from favored media partners like Snapchat

Creates Collections to compete with Snapchat   Facebook is working on a new feature that will showcase lists of curated content from publishers directly in the News Feed, according to two people familiar w...