Archive for author: Percepture

Move Labor Day to boost economy and summer fun

Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born.   Then in 197...

Wham-O Appoints Percepture as Public Relations Agency of Record

“70 years of history and a line-up of consumer products that appeal to people of all ages”   CARSON, Calif. (April 19, 2018) — Wham-O®, the iconic recreational toy brand, has appointed Percepture as its pu...

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Kate Spade uses AR to lure shoppers to Paris flagship during fashion week

“Beyond the walls of the boutique” Coming on the heels of the launch of its Paris flagship in June, Kate Spade New York is experimenting with augmented reality to increase foot traffic during Paris Fashion Week...

Toyota Targets More Than 80 Twitter Ads Based on Emoji Use

Emoji Use Targeted Twitter Ads   Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person’s online mood. The effort, by Saatchi & Saatchi L.A., is part...

Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

The Social Network for Content Marketers   When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?”   Why did the enterprise ...

Facebook Launches ‘Watch’ Video Guide and Shows Across U.S.: Will Viewers Tune In?

Facebook Expansion Into Video Space Now comes the real test: Facebook is lighting up a major new phase in its strategy to train users that it’s a place to watch a variety of TV-like entertainment. Starting Thur...

Lexus Will Expand Its Reach At NYFW With Live Photoshoot Activation

Lexus: Set in Motion Lexus is expanding the scope of its New York Fashion Week sponsorship with a live photoshoot for Interview Magazine sponsored by the company. The campaign, “Lexus: Set in Motion,” which wil...

Converse Hopes to Court Gen Z with a New Twitter Video Series

Converse Gen Z Brand Refresh For its first installment of a larger brand refresh, Converse will launch a celeb-fueled video series on Twitter on Tuesday geared toward the Gen Z audience. The series was inspired...

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SodaStream Parodies ‘Game Of Thrones,’ Tweaks ‘Healthy’ Gifts

Brand marries carbonated water with pop culture to create engaging viral videos   SodaStream is simultaneously running two humorous video campaigns: A global one featuring two “Game of Thrones” stars that ...

Twitter turbocharges live video credentials with Disney partnership on ‘Rogue One: A Star Wars Story’

Platform rises to become major player in exclusive live video   Twitter’s evolution into a platform for exclusive live video content is taking another notable step this week with the news that the social n...