“70 years of history and a line-up of consumer products that appeal to people of all ages”
CARSON, Calif. (April 19, 2018) — Wham-O®, the iconic recreational toy brand, has appointed Percepture as its public relations agency of record, effective immediately. Percepture, an award-winning New York-based firm, will spearhead Wham-O’s business-to-business and business-to-consumer communications efforts in conjunction with the company’s 70th anniversary and launch of new products.
“With 70 years of history and a line-up of consumer products that appeal to people of all ages, the Wham-O brand remains synonymous with fun, play and sports,” said Olyvia Pronin, marketing director for Wham-O. “It was important for our agency partner to understand this, and that’s why we are pleased to have Percepture join the team. They understand our vision, and given their track record of creative and effective ideas, we believe they will be the perfect partner to take advantage of market opportunities to build buzz for our corporate brand and products.”
Wham-O, the company and lifestyle brand that is steeped in the American cultural tradition of classic, well made toys, manufactures and markets some of the most recognizable consumer brands in the world today, from classics like Frisbee®, Slip ’N Slide®, Hula Hoop®, and Hacky Sack®, to outdoor brands like Morey®, Boogie®, Snow Boogie®, and BZ® Pro Boards. The company continues to honor its legacy and is dedicated to creating the most fun and engaging, lifestyle outdoor games and products that are enjoyed by people of all ages in every corner of the world.
“This is an exciting win for our agency,” said Thor Harris, founder and chief executive officer of Percepture. “These were our favorite toys growing up, and now we are thrilled to be working with Wham-O to tell their story to media and consumers as the company celebrates another milestone. Through strategic and targeted media relations efforts, we look forward to raising awareness of Wham-O’s 70 years of innovation and originality to create games that you can’t wait to play.”
Percepture (www.percepture.com) is a New York-based, fully-integrated public relations and (digital) marketing firm, as well as a Certified Minority Owned Enterprise. The agency specializes in the development, execution and measurement of sales-focused PR, SEO, PPC and strategic social media campaigns for business-to-business and consumer organizations in the travel, consumer, lifestyle and tech sectors.
For more information, please visit www.wham-o.com and follow @WhamOOfficial on LinkedIn, Facebook and Instagram for company updates and initiatives and to subscribe to the latest news on the company’s world-class brands.