Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born. Then in 1971, an act of Congress called the Uniform Monday Holiday Act set Washington’s Birthday to...
Continue Reading
“70 years of history and a line-up of consumer products that appeal to people of all ages” CARSON, Calif. (April 19, 2018) — Wham-O®, the iconic recreational toy brand, has appointed Percepture as its public relations agency of record, effective immediately. Percepture, an award-winning New York-based...
Continue Reading
Master of driving social media engagement Among beauty brands, Maybelline is the master of driving social media engagement. The L’Oréal-owned brand has beat out its parent company, as well as competitors including Estée Lauder and Revlon, in cross-platform engagement since the start of the year, according to...
Continue Reading
“What started as a moment has kind of become a movement” When it launched in 2015, many of the bajillions of media impressions REI racked up with its #OptOutside campaign were a result of the sheer counter-intuitiveness of it all. A major retailer closing its doors...
Continue Reading
Bye Twitter brevity Twitter Inc. said on Tuesday that users can send tweets with as many as 280 characters, double the current limit, the latest attempt by the social media company to revive anemic user growth. The roll-out includes all languages except Japanese, Korean and Chinese. Twitter...
Continue Reading
Facts Tell – Stories Engage! Zappos is leaning into its reputation for customer service with a new set of ads reenacting the absurd lengths to which it will go to satisfy people who buy its products. One spot features a toddler ballerina and her father. Decked out...
Continue Reading
Joins Boomerangs and Superzooms Days after releasing its Superzoom creative tool into the wild, Instagram is testing another new tool to join it. Stop Motion is a camera tool that lets you take a long series of photos, which Instagram stitches up into a GIF that...
Continue Reading
And drove nearly 400K social impressions When travelers think of DoubleTree by Hilton, one of the first images that pops to mind is the warm chocolate chip cookies the hotel offers for free to its guests. The service, core to DoubleTree’s identity — it even has...
Continue Reading
Via Social Media With the holiday season upon us, most of us have our sights on indulging (or resisting) buckets of Halloween candy, gathering with our closest friends and relatives, and playing Santa. Holidays are always one of the most anticipated times of the year, but for...
Continue Reading
“The Sound Of Legos” Shaking up a present is usual for a kid, so when they get one that has great shaking sounds to the max, they smile and dream of great things. Lego takes that concept to the extreme with a new holiday campaign —...
Continue Reading