Success. Where does it originate? At Percepture, we believe that our success comes directly from the diverse array of talented individuals on our team. Today, we're happy to introduce our new VP of Client Services, Mike Mascoll. Mike grew up in the Massachusetts towns of Roxbury and...
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Duke Ellington once said, “A problem is a chance for you to do your best.” We’ve been deeply moved to see the way Americans are coming during these interesting times. We might be separated by distance, but we can still hold each other up. We know...
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Congratulations are in order for René A. Mack, President of Percepture Travel. He’s been named one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2019 by the Hospitality Sales & Marketing Association International (HSMAI). Being named to the Top 25 is...
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Travel Weekly has announced their 2019 Magellan Award winners, and we’re proud to say that our campaign for Xanterra Travel Collection for its work promoting the extensive solar panels providing a significant amount of electricity Mt. Rushmore, Grand Canyon South Rim, and The Oasis at Death Valley.
Silver Magellan Award
• CATEGORY: Destination Marketing, Campaign-Advertising/Marketing
• CAMPAIGN: Let The Sun Shine on National Parks & Memorials
From the Xanterra Travel Collection press release:
“Xanterra Travel Collection, a global adventure travel company and the largest national park concessionaire in the U.S., today announced new solar installations in 2018 that will help provide clean, renewable energy for facilities in several of the country’s iconic national parks, including Rocky Mountain National Park in Colorado, Grand Canyon National Park in Arizona and Death Valley National Park in California, plus Mount Rushmore National Memorial in South Dakota. The four new systems will generate a total of 4.5 million kilowatt hours per year, equivalent to the energy used in about 426 average American homes and will avoid the carbon emissions from 3.7 million pounds of coal each year.”
Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born. Then in 1971, an act of Congress called the Uniform Monday Holiday Act set Washington’s Birthday to...
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Master of driving social media engagement Among beauty brands, Maybelline is the master of driving social media engagement. The L’Oréal-owned brand has beat out its parent company, as well as competitors including Estée Lauder and Revlon, in cross-platform engagement since the start of the year, according to...
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“What started as a moment has kind of become a movement” When it launched in 2015, many of the bajillions of media impressions REI racked up with its #OptOutside campaign were a result of the sheer counter-intuitiveness of it all. A major retailer closing its doors...
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Bye Twitter brevity Twitter Inc. said on Tuesday that users can send tweets with as many as 280 characters, double the current limit, the latest attempt by the social media company to revive anemic user growth. The roll-out includes all languages except Japanese, Korean and Chinese. Twitter...
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Facts Tell – Stories Engage! Zappos is leaning into its reputation for customer service with a new set of ads reenacting the absurd lengths to which it will go to satisfy people who buy its products. One spot features a toddler ballerina and her father. Decked out...
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Joins Boomerangs and Superzooms Days after releasing its Superzoom creative tool into the wild, Instagram is testing another new tool to join it. Stop Motion is a camera tool that lets you take a long series of photos, which Instagram stitches up into a GIF that...
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