Thought leadership pr agency works best when decisions are based on the buyer's problem, the technical evidence and an accountable outcome. Before hiring, decide whether you need independent editorial atten...
The best thought leadership services for technology enterprises should do more than make an executive sound polished. For a software CEO, CMO or analyst relations leader, the buying decision starts with the mis...
A strong executive post starts with a decision, a trade-off or an observation the leader can defend—not a publishing quota. Hiring social media consulting for B2B thought leadership should begin with how that e...
An executive can approve a polished article and still wonder whose thinking it represents. The best agencies for B2B thought leadership content should do more than fill a publishing calendar: they should help t...
Congratulations are in order for René A. Mack, President of Percepture Travel. He’s been named one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2019 by the Hospitality...
Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born. Then in 197...
“Beyond the walls of the boutique” Coming on the heels of the launch of its Paris flagship in June, Kate Spade New York is experimenting with augmented reality to increase foot traffic during Paris Fashion Week...
Emoji Use Targeted Twitter Ads Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person’s online mood. The effort, by Saatchi & Saatchi L.A., is part...
The Social Network for Content Marketers When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?” Why did the enterprise ...
Facebook Expansion Into Video Space Now comes the real test: Facebook is lighting up a major new phase in its strategy to train users that it’s a place to watch a variety of TV-like entertainment. Starting Thur...
