Woman sitting on desk looking at the computer screen at all different marketing channels while planning a b2b marketing budget

Build a Strategic B2B Marketing Budget for 2024

B2B Marketing Budget: Building a Strategy for 2024   Companies in the B2B space should anticipate allocating approximately 10% of their revenue towards marketing in 2024. The marketing budget should be a mix of both digital and traditional approaches, with a suggested split of 50% for...

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How to use AI for Marketing?

How to use AI for Marketing?

Unleashing the Power of AI for Marketing: A Journey through Pop Culture and Cutting-Edge Strategies   Introduction: Navigating the AI Frontier in Marketing Hey there, trendsetters and marketing enthusiasts! In a world where technology and innovation dance to the beat of our desires, it's no surprise that Artificial...

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Move Labor Day to boost economy and summer fun

Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born.   Then in 1971, an act of Congress called the Uniform Monday Holiday Act set Washington’s Birthday to...

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Why Maybelline is Winning at Social Media

Master of driving social media engagement Among beauty brands, Maybelline is the master of driving social media engagement.   The L’Oréal-owned brand has beat out its parent company, as well as competitors including Estée Lauder and Revlon, in cross-platform engagement since the start of the year, according to...

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Twitter Doubles Tweet Limit to 280 Characters

Bye Twitter brevity   Twitter Inc. said on Tuesday that users can send tweets with as many as 280 characters, double the current limit, the latest attempt by the social media company to revive anemic user growth.   The roll-out includes all languages except Japanese, Korean and Chinese. Twitter...

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