B2B Marketing Budget: Building a Strategy for 2024 Companies in the B2B space should anticipate allocating approximately 10% of their revenue towards marketing in 2024. The marketing budget should be a mix of both digital and traditional approaches, with a suggested split of 50% for...
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Unleashing the Power of AI for Marketing: A Journey through Pop Culture and Cutting-Edge Strategies Introduction: Navigating the AI Frontier in Marketing Hey there, trendsetters and marketing enthusiasts! In a world where technology and innovation dance to the beat of our desires, it's no surprise that Artificial...
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Congratulations are in order for René A. Mack, President of Percepture Travel. He’s been named one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2019 by the Hospitality Sales & Marketing Association International (HSMAI). Being named to the Top 25 is...
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Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born. Then in 1971, an act of Congress called the Uniform Monday Holiday Act set Washington’s Birthday to...
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Master of driving social media engagement Among beauty brands, Maybelline is the master of driving social media engagement. The L’Oréal-owned brand has beat out its parent company, as well as competitors including Estée Lauder and Revlon, in cross-platform engagement since the start of the year, according to...
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“What started as a moment has kind of become a movement” When it launched in 2015, many of the bajillions of media impressions REI racked up with its #OptOutside campaign were a result of the sheer counter-intuitiveness of it all. A major retailer closing its doors...
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Bye Twitter brevity Twitter Inc. said on Tuesday that users can send tweets with as many as 280 characters, double the current limit, the latest attempt by the social media company to revive anemic user growth. The roll-out includes all languages except Japanese, Korean and Chinese. Twitter...
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Joins Boomerangs and Superzooms Days after releasing its Superzoom creative tool into the wild, Instagram is testing another new tool to join it. Stop Motion is a camera tool that lets you take a long series of photos, which Instagram stitches up into a GIF that...
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And drove nearly 400K social impressions When travelers think of DoubleTree by Hilton, one of the first images that pops to mind is the warm chocolate chip cookies the hotel offers for free to its guests. The service, core to DoubleTree’s identity — it even has...
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Via Social Media With the holiday season upon us, most of us have our sights on indulging (or resisting) buckets of Halloween candy, gathering with our closest friends and relatives, and playing Santa. Holidays are always one of the most anticipated times of the year, but for...
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