It’s 2024, and everyone from media planners to ad buyers to agencies are talking about Omnichannel Marketing. What does it mean? Is it the same thing as Multichannel Marketing? What are the differences in Omnic...
The practice of Media Buying is always changing, so the job of a Media Planner is never done. There will always be tried-and-true channels that deliver consistent results for clients, but shifting consumer habi...
We’ve all heard colleagues ask “Did you see my announcement?” after a trade show or conference, but simply pushing out a press release and posting it on your social media isn’t enough to reach decision-ma...
It’s a new year, which means it’s time to take a fresh look at your approach to SEO. That includes paying attention to all of the essentials, like keyword density and URL structure. However, it also means b...
Maybe you’ve heard a digital marketing expert say that search engine optimization – or SEO – is a marathon not a sprint. If that’s the case, what are SEO Sprints? And, what does it mean to be an SEO...
CyberKnife. It’s a term that might conjure images of sci-fi and superheroic battles. Is it just another term for a lightsaber? That’s not too far off from the reality: the CyberKnife is actually a revolution...
Can glass data storage be the next sustainable solution for the data centers and cloud computing? Microsoft thinks so! When it comes to sustainability in the technology and telecom industries, the story isn’...
Conferences are a powerful way to forge new connections with potential customers. Are you prepared for a search of your name, business, or industry that will follow those exciting conference conversations? A...
Will data centers become the new target of “not in my backyard” protests from local communities? It’s already happening, but the telecom industry still has an opportunity to shape the narrative around data c...
Are diamonds a data center’s best friend? That question might seem like a silly non-sequitur, but when it comes to a data-center’s data processing capacity, diamonds really could be a solution for sustainabi...
