Archive for author: Percepture

An illustration showing a prospect looking into a smart phone to research a company online in order to build trust after meeting at a conference.

5 Digital Marketing Tactics to Build Trust Between Conferences

Conferences are a powerful way to forge new connections with potential customers. Are you prepared for a search of your name, business, or industry that will follow those exciting conference conversations? A...

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Tactics for Data Center Community Engagement

Will data centers become the new target of “not in my backyard” protests from local communities? It’s already happening, but the telecom industry still has an opportunity to shape the narrative around data c...

Image of robotic hand spinning a lighted crystal diamond suspended in space, diamonds in microchips are the next in technology for data centers

Can synthetic diamonds in microchips benefit data centers?

Are diamonds a data center’s best friend? That question might seem like a silly non-sequitur, but when it comes to a data-center’s data processing capacity, diamonds really could be a solution for sustainabi...

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Telecom – Use AI to Secure Business with Hyperscalers

The demand for leads in the Telecom industry is endless, but the amount of leads is finite. That’s especially true when it comes to pursuing business opportunities with hyperscalers like Amazon Web Services (AW...

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Life Sciences – Building the Future of Digital Sales Through AI Marketing

If you are keeping up with industry news and marketing trends, sometimes it feels like the topic of Artificial Intelligence is inescapable. You’ve heard everybody say, “AI is the future,” but what are the...

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Travel – Developing Sustainable PR + Digital Strategies

As a Travel & Tourism PR Agency with over two decades of experience in the industry, we’ve seen how the landscape has radically changed over the past decade. Those changes have been accelerated by shi...

Resources For Helping Families & Business During COVID-19 Pandemic

Duke Ellington once said, “A problem is a chance for you to do your best.” We’ve been deeply moved to see the way Americans are coming during these interesting times. We might be separated by distance, but we c...

René A. Mack Named One of the Top 25 Extraordinary Minds in Sales, Marketing, & Revenue Optimization in 2019 By HSMAI

Congratulations are in order for René A. Mack, President of Percepture Travel. He’s been named one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2019 by the Hospitality...

Percepture Wins 2019 Silver Magellan Award

 

Travel Weekly has announced their 2019 Magellan Award winners, and we’re proud to say that our campaign for Xanterra Travel Collection for its work promoting the extensive solar panels providing a significant amount of electricity Mt. Rushmore, Grand Canyon South Rim, and The Oasis at Death Valley.

 

What Did We Win?

Silver Magellan Award

• CATEGORY: Destination Marketing, Campaign-Advertising/Marketing

• CAMPAIGN: Let The Sun Shine on National Parks & Memorials

About The Campaign

From the Xanterra Travel Collection press release:

“Xanterra Travel Collection, a global adventure travel company and the largest national park concessionaire in the U.S., today announced new solar installations in 2018 that will help provide clean, renewable energy for facilities in several of the country’s iconic national parks, including Rocky Mountain National Park in Colorado, Grand Canyon National Park in Arizona and Death Valley National Park in California, plus Mount Rushmore National Memorial in South Dakota. The four new systems will generate a total of 4.5 million kilowatt hours per year, equivalent to the energy used in about 426 average American homes and will avoid the carbon emissions from 3.7 million pounds of coal each year.”

Move Labor Day to boost economy and summer fun

Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born.   Then in 197...