A field of green with individual bubbles of eco-friendly solutions illustrates many ways that advertising campaigns can be considered sustainable marketing.

What is Sustainable Marketing & Why Does It Matter?

You’re going to hear the term “Sustainable Marketing” a lot more in 2024. It’s something we’ve been talking about at Percepture for the past few years and we’re excited to see the rest of the industry focusing ...


Build a Strategic B2B Marketing Budget for 2024

Companies in the B2B space should anticipate allocating approximately 10% of their revenue towards marketing in 2024. The marketing budget should be a mix of both digital and traditional approaches, with a sugg...