B2B Marketing

Where to find high-quality AI avatars for marketing, comparing a video presenter with a source-backed buyer avatar

Where to Find High-Quality AI Avatars for Marketing: Video Presenters vs. Buyer Avatars

If you are deciding where to find high-quality AI avatars for marketing, begin by defining what “avatar” means to your team. You may need a synthetic video presenter, a digital version of an approved spokespers...

Percepture team members leading B2B Public Relations Agency strategy across PR, search, AI visibility and trust.

B2B Public Relations Agency for Search, Trust and Growth

A B2B Public Relations Agency helps companies earn trust with buyers, media, partners, investors and industry decision-makers. The best B2B PR agency does more than get press. It makes the story easy to find, e...

Percepture CEO Bob Generale shares 3 ways Digital PR can help your conference announcements be heard.

Digital PR Strategies for Your Next Conference Announcement

We’ve all heard colleagues ask “Did you see my announcement?” after a trade show or conference, but simply pushing out a press release and posting it on your social media isn’t enough to reach decision-ma...

An illustration showing a prospect looking into a smart phone to research a company online in order to build trust after meeting at a conference.

5 Digital Marketing Tactics to Build Trust Between Conferences

Conferences are a powerful way to forge new connections with potential customers. Are you prepared for a search of your name, business, or industry that will follow those exciting conference conversations? A...