In the age of Instagram explorations and TikTok travel tips, social media has become a powerful force shaping the landscape of the travel industry, particularly with the next generation of buying power. With th...
Percepture CEO Thor Harris penned an article in this month’s April/May edition of Specialty Chemicals Magazine – renowned as the foremost publication in the realm of fine, agro, pharma, custom, and ...
Media Buying vs Media Planning – what’s the difference? Media Buyers and Media Planners have closely-related roles. Planners help to enable the success of Buyers, and Buyers help to produce data to ...
You’re going to hear the term “Sustainable Marketing” a lot more in 2024. It’s something we’ve been talking about at Percepture for the past few years and we’re excited to see the rest of the industry focusing ...
How can you show off the stunning landscapes and seasonal beauty of Yellowstone National Park? In the case of this new “Amazon Delivers” video feature developed by Amazon, the answer is by following...
The Percepture team will be at International Telecoms Week this year – also known as ITW 2024 – on May 15 to 17, 2024 in National Harbor Maryland. Will you be there? ITW is one of our favorite co...
It’s 2024, and everyone from media planners to ad buyers to agencies are talking about Omnichannel Marketing. What does it mean? Is it the same thing as Multichannel Marketing? What are the differences in Omnic...
The practice of Media Buying is always changing, so the job of a Media Planner is never done. There will always be tried-and-true channels that deliver consistent results for clients, but shifting consumer habi...
The Percepture team will be at Metro Connect USA 2024 – and we’d love to meet you there! Each year, Metro Connect is the biggest event for industry insights, networking, and innovation in fiber and ...
We’ve all heard colleagues ask “Did you see my announcement?” after a trade show or conference, but simply pushing out a press release and posting it on your social media isn’t enough to reach decision-ma...
