Let’s get real about the benefits of news releases in 2024: they aren’t just for securing media interest anymore. There are many benefits to a well-crafted PR news release! But, if you are issuing p...
For years, performance marketing has been synonymous with metrics like click-through rates, conversion rates, and return on ad spend. These metrics provide valuable insights into the immediate impact of marketi...
In the age of Instagram explorations and TikTok travel tips, social media has become a powerful force shaping the landscape of the travel industry, particularly with the next generation of buying power. With th...
Percepture CEO Thor Harris penned an article in this month’s April/May edition of Specialty Chemicals Magazine – renowned as the foremost publication in the realm of fine, agro, pharma, custom, and ...
Media Buying vs Media Planning – what’s the difference? Media Buyers and Media Planners have closely-related roles. Planners help to enable the success of Buyers, and Buyers help to produce data to ...
You’re going to hear the term “Sustainable Marketing” a lot more in 2024. It’s something we’ve been talking about at Percepture for the past few years and we’re excited to see the rest of the industry focusing ...
How can you show off the stunning landscapes and seasonal beauty of Yellowstone National Park? In the case of this new “Amazon Delivers” video feature developed by Amazon, the answer is by following...
Looking for information on International Telecoms Week 2025? Head to our ITW 2025 blog for all of the details! The Percepture team will be at International Telecoms Week this year – also known as ITW 2...
It’s 2024, and everyone from media planners to ad buyers to agencies are talking about Omnichannel Marketing. What does it mean? Is it the same thing as Multichannel Marketing? What are the differences in Omnic...
The practice of Media Buying is always changing, so the job of a Media Planner is never done. There will always be tried-and-true channels that deliver consistent results for clients, but shifting consumer habi...
