The widespread use of social media altered Public Relations over the past 20 years. Social Networks changed the landscape of digital content creation and created a world where customer feedback is instantaneous...
What is Digital PR? Digital PR is short for Digital Public Relations, but that doesn’t just mean using a computer for public relations! Digital PR is a specific discipline that applies traditional PR strateg...
In today’s competitive travel sector, accommodating group travel has become essential for hotels and destinations aiming to boost revenue and increase visitation and overnight stays. Marketing your specif...
Percepture will be at Destinations International’s 2024 convention ready to share its cutting-edge technology – Social Incentive Marketing (SIM) – that turns followers into customers & advocates with r...
Let’s get real about the benefits of news releases in 2024: they aren’t just for securing media interest anymore. There are many benefits to a well-crafted PR news release! But, if you are issuing p...
For years, performance marketing has been synonymous with metrics like click-through rates, conversion rates, and return on ad spend. These metrics provide valuable insights into the immediate impact of marketi...
In the age of Instagram explorations and TikTok travel tips, social media has become a powerful force shaping the landscape of the travel industry, particularly with the next generation of buying power. With th...
Percepture CEO Thor Harris penned an article in this month’s April/May edition of Specialty Chemicals Magazine – renowned as the foremost publication in the realm of fine, agro, pharma, custom, and ...
Media Buying vs Media Planning – what’s the difference? Media Buyers and Media Planners have closely-related roles. Planners help to enable the success of Buyers, and Buyers help to produce data to ...
You’re going to hear the term “Sustainable Marketing” a lot more in 2024. It’s something we’ve been talking about at Percepture for the past few years and we’re excited to see the rest of the industry focusing ...
