Percepture CEO Thor Harris penned an article in this month’s April/May edition of Specialty Chemicals Magazine – renowned as the foremost publication in the realm of fine, agro, pharma, custom, and ...
Media Buying vs Media Planning – what’s the difference? Media Buyers and Media Planners have closely-related roles. Planners help to enable the success of Buyers, and Buyers help to produce data to ...
You’re going to hear the term “Sustainable Marketing” a lot more in 2024. It’s something we’ve been talking about at Percepture for the past few years and we’re excited to see the rest of the industry focusing ...
How can you show off the stunning landscapes and seasonal beauty of Yellowstone National Park? In the case of this new “Amazon Delivers” video feature developed by Amazon, the answer is by following...
Looking for ITW 2026’s most current information? > Check out our comprehensive ITW 2026 Event Guide for the latest news on this year’s International Telecoms Week, with weekly updates as the event a...
It’s 2024, and everyone from media planners to ad buyers to agencies are talking about Omnichannel Marketing. What does it mean? Is it the same thing as Multichannel Marketing? What are the differences in Omnic...
The practice of Media Buying is always changing, so the job of a Media Planner is never done. There will always be tried-and-true channels that deliver consistent results for clients, but shifting consumer habi...
We’ve all heard colleagues ask “Did you see my announcement?” after a trade show or conference, but simply pushing out a press release and posting it on your social media isn’t enough to reach decision-ma...
It’s a new year, which means it’s time to take a fresh look at your approach to SEO. That includes paying attention to all of the essentials, like keyword density and URL structure. However, it also means b...
Maybe you’ve heard a digital marketing expert say that search engine optimization – or SEO – is a marathon not a sprint. If that’s the case, what are SEO Sprints? And, what does it mean to be an SEO...
