Insights

Predicting and Navigating the Future of Marketing, PR, and Digital

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SodaStream Parodies ‘Game Of Thrones,’ Tweaks ‘Healthy’ Gifts

Brand marries carbonated water with pop culture to create engaging viral videos   SodaStream is simultaneously running two humorous video campaigns: A global one featuring two “Game of Thrones” stars that ...

Twitter turbocharges live video credentials with Disney partnership on ‘Rogue One: A Star Wars Story’

Platform rises to become major player in exclusive live video   Twitter’s evolution into a platform for exclusive live video content is taking another notable step this week with the news that the social n...

‘Enjoying Italy at its Peak’: Courmayeur Rebrands as Global Destination

Travel brand recognizes value of “experience” to drive engagement Of all countries where style matters, Italy ranks high, and its treasured Alpine destination Courmayeur recently transformed its brand identity ...

Facebook working on a plan to pick news from favored media partners like Snapchat

Creates Collections to compete with Snapchat   Facebook is working on a new feature that will showcase lists of curated content from publishers directly in the News Feed, according to two people familiar w...