Facebook Expansion Into Video Space Now comes the real test: Facebook is lighting up a major new phase in its strategy to train users that it’s a place to watch a variety of TV-like entertainment. Starting Thur...
Lexus: Set in Motion Lexus is expanding the scope of its New York Fashion Week sponsorship with a live photoshoot for Interview Magazine sponsored by the company. The campaign, “Lexus: Set in Motion,” which wil...
Converse Gen Z Brand Refresh For its first installment of a larger brand refresh, Converse will launch a celeb-fueled video series on Twitter on Tuesday geared toward the Gen Z audience. The series was inspired...
Brand marries carbonated water with pop culture to create engaging viral videos SodaStream is simultaneously running two humorous video campaigns: A global one featuring two “Game of Thrones” stars that ...
Platform rises to become major player in exclusive live video Twitter’s evolution into a platform for exclusive live video content is taking another notable step this week with the news that the social n...
Travel brand recognizes value of “experience” to drive engagement Of all countries where style matters, Italy ranks high, and its treasured Alpine destination Courmayeur recently transformed its brand identity ...
Creates Collections to compete with Snapchat Facebook is working on a new feature that will showcase lists of curated content from publishers directly in the News Feed, according to two people familiar w...
