Insights

Predicting and Navigating the Future of Marketing, PR, and Digital

Resources For Helping Families & Business During COVID-19 Pandemic

Duke Ellington once said, “A problem is a chance for you to do your best.” We’ve been deeply moved to see the way Americans are coming during these interesting times. We might be separated by distance, but we c...

René A. Mack Named One of the Top 25 Extraordinary Minds in Sales, Marketing, & Revenue Optimization in 2019 By HSMAI

Congratulations are in order for René A. Mack, President of Percepture Travel. He’s been named one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2019 by the Hospitality...

Percepture Wins 2019 Silver Magellan Award

 

Travel Weekly has announced their 2019 Magellan Award winners, and we’re proud to say that our campaign for Xanterra Travel Collection for its work promoting the extensive solar panels providing a significant amount of electricity Mt. Rushmore, Grand Canyon South Rim, and The Oasis at Death Valley.

 

What Did We Win?

Silver Magellan Award

• CATEGORY: Destination Marketing, Campaign-Advertising/Marketing

• CAMPAIGN: Let The Sun Shine on National Parks & Memorials

About The Campaign

From the Xanterra Travel Collection press release:

“Xanterra Travel Collection, a global adventure travel company and the largest national park concessionaire in the U.S., today announced new solar installations in 2018 that will help provide clean, renewable energy for facilities in several of the country’s iconic national parks, including Rocky Mountain National Park in Colorado, Grand Canyon National Park in Arizona and Death Valley National Park in California, plus Mount Rushmore National Memorial in South Dakota. The four new systems will generate a total of 4.5 million kilowatt hours per year, equivalent to the energy used in about 426 average American homes and will avoid the carbon emissions from 3.7 million pounds of coal each year.”

Move Labor Day to boost economy and summer fun

Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born.   Then in 197...

Wham-O Appoints Percepture as Public Relations Agency of Record

“70 years of history and a line-up of consumer products that appeal to people of all ages”   CARSON, Calif. (April 19, 2018) — Wham-O®, the iconic recreational toy brand, has appointed Percepture as its pu...

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Kate Spade uses AR to lure shoppers to Paris flagship during fashion week

“Beyond the walls of the boutique” Coming on the heels of the launch of its Paris flagship in June, Kate Spade New York is experimenting with augmented reality to increase foot traffic during Paris Fashion Week...

Toyota Targets More Than 80 Twitter Ads Based on Emoji Use

Emoji Use Targeted Twitter Ads   Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person’s online mood. The effort, by Saatchi & Saatchi L.A., is part...

Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

The Social Network for Content Marketers   When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?”   Why did the enterprise ...

Facebook Launches ‘Watch’ Video Guide and Shows Across U.S.: Will Viewers Tune In?

Facebook Expansion Into Video Space Now comes the real test: Facebook is lighting up a major new phase in its strategy to train users that it’s a place to watch a variety of TV-like entertainment. Starting Thur...

Lexus Will Expand Its Reach At NYFW With Live Photoshoot Activation

Lexus: Set in Motion Lexus is expanding the scope of its New York Fashion Week sponsorship with a live photoshoot for Interview Magazine sponsored by the company. The campaign, “Lexus: Set in Motion,” which wil...