Archive for author: Bob Generale

AI SDR's vs Human BDRs split screen comparison: People vs AI

AI SDRs vs. Human BDRs: Cost, ROI, and Performance Analysis (2026)

AI BDRs cost 70-80% less than human reps. They work 24/7. They never quit. But they also can’t read a room, build trust, or close a complex deal. So who wins? The answer depends on what you’re ac...

Featured image with background behind the title: What is GEO? GEO vs SEO

What is Generative Engine Optimization? GEO vs SEO

Generative Engine Optimization (GEO) is how you get your brand to show up when people ask AI tools like ChatGPT, Google AI Overviews, Perplexity, and Gemini for answers. It’s different from regular SEO. S...

Percepture GEO agency is attending PTC conference and picture of connectivity running from building to building in Hawaii, starting at the Hilton in Waikik at PTC Conference

AI Search for Telecom: How to Rank in ChatGPT & Gemini (The GEO Guide)

Massive Shift: AI referrals are up 800% YoY (Backlinko), and traffic is up 33x since July 2024 (Adobe). Your data center is world-class. Fiber routes are fast. The Meet-me room has no cross-connect fees. No...