Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born. Then in 197...
“70 years of history and a line-up of consumer products that appeal to people of all ages” CARSON, Calif. (April 19, 2018) — Wham-O®, the iconic recreational toy brand, has appointed Percepture as its pu...
“Beyond the walls of the boutique” Coming on the heels of the launch of its Paris flagship in June, Kate Spade New York is experimenting with augmented reality to increase foot traffic during Paris Fashion Week...
Emoji Use Targeted Twitter Ads Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person’s online mood. The effort, by Saatchi & Saatchi L.A., is part...
The Social Network for Content Marketers When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?” Why did the enterprise ...
Facebook Expansion Into Video Space Now comes the real test: Facebook is lighting up a major new phase in its strategy to train users that it’s a place to watch a variety of TV-like entertainment. Starting Thur...
Lexus: Set in Motion Lexus is expanding the scope of its New York Fashion Week sponsorship with a live photoshoot for Interview Magazine sponsored by the company. The campaign, “Lexus: Set in Motion,” which wil...
Converse Gen Z Brand Refresh For its first installment of a larger brand refresh, Converse will launch a celeb-fueled video series on Twitter on Tuesday geared toward the Gen Z audience. The series was inspired...
Brand marries carbonated water with pop culture to create engaging viral videos SodaStream is simultaneously running two humorous video campaigns: A global one featuring two “Game of Thrones” stars that ...
Platform rises to become major player in exclusive live video Twitter’s evolution into a platform for exclusive live video content is taking another notable step this week with the news that the social n...
