Travel Weekly has announced their 2019 Magellan Award winners, and we’re proud to say that our campaign for Xanterra Travel Collection for its work promoting the extensive solar panels providing a significant amount of electricity Mt. Rushmore, Grand Canyon South Rim, and The Oasis at Death Valley.
What Did We Win?
Silver Magellan Award
• CATEGORY: Destination Marketing, Campaign-Advertising/Marketing
• CAMPAIGN: Let The Sun Shine on National Parks & Memorials
About The Campaign
From the Xanterra Travel Collection press release:
“Xanterra Travel Collection, a global adventure travel company and the largest national park concessionaire in the U.S., today announced new solar installations in 2018 that will help provide clean, renewable energy for facilities in several of the country’s iconic national parks, including Rocky Mountain National Park in Colorado, Grand Canyon National Park in Arizona and Death Valley National Park in California, plus Mount Rushmore National Memorial in South Dakota. The four new systems will generate a total of 4.5 million kilowatt hours per year, equivalent to the energy used in about 426 average American homes and will avoid the carbon emissions from 3.7 million pounds of coal each year.”