Travel – Developing Sustainable PR + Digital Strategies

As a Travel & Tourism PR Agency with over two decades of experience in the industry, we’ve seen how the landscape has radically changed over the past decade. Those changes have been accelerated by shi...

René A. Mack Named One of the Top 25 Extraordinary Minds in Sales, Marketing, & Revenue Optimization in 2019 By HSMAI

Congratulations are in order for René A. Mack, President of Percepture Travel. He’s been named one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2019 by the Hospitality...

Percepture Wins 2019 Silver Magellan Award


Travel Weekly has announced their 2019 Magellan Award winners, and we’re proud to say that our campaign for Xanterra Travel Collection for its work promoting the extensive solar panels providing a significant amount of electricity Mt. Rushmore, Grand Canyon South Rim, and The Oasis at Death Valley.


What Did We Win?

Silver Magellan Award

• CATEGORY: Destination Marketing, Campaign-Advertising/Marketing

• CAMPAIGN: Let The Sun Shine on National Parks & Memorials

About The Campaign

From the Xanterra Travel Collection press release:

“Xanterra Travel Collection, a global adventure travel company and the largest national park concessionaire in the U.S., today announced new solar installations in 2018 that will help provide clean, renewable energy for facilities in several of the country’s iconic national parks, including Rocky Mountain National Park in Colorado, Grand Canyon National Park in Arizona and Death Valley National Park in California, plus Mount Rushmore National Memorial in South Dakota. The four new systems will generate a total of 4.5 million kilowatt hours per year, equivalent to the energy used in about 426 average American homes and will avoid the carbon emissions from 3.7 million pounds of coal each year.”

Move Labor Day to boost economy and summer fun

Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born.   Then in 197...

‘Enjoying Italy at its Peak’: Courmayeur Rebrands as Global Destination

Travel brand recognizes value of “experience” to drive engagement Of all countries where style matters, Italy ranks high, and its treasured Alpine destination Courmayeur recently transformed its brand identity ...