Travel and Tourism Insights

An image showing a diverse group of five people in business casual dress checking their phones while leaning up against a wall, with the text "5 Reasons Why Hotels and Destinations Should Market Their Group Sales Services More Competitively"

5 Reasons Why Hotels and Destinations Should Market Their Group Sales Services

In today’s competitive travel sector, accommodating group travel has become essential for hotels and destinations aiming to boost revenue and increase visitation and overnight stays. Marketing your specif...

Social Media’s Impact on Travel: The Crucial Role of Public Relations in Brand Recognition

In the age of Instagram explorations and TikTok travel tips, social media has become a powerful force shaping the landscape of the travel industry, particularly with the next generation of buying power. With th...