Success. Where does it originate? At Percepture, we believe that our success comes directly from the diverse array of talented individuals on our team. Today, we're happy to introduce our new VP of Client Services, Mike Mascoll. Mike grew up in the Massachusetts towns of Roxbury and...
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Duke Ellington once said, “A problem is a chance for you to do your best.” We’ve been deeply moved to see the way Americans are coming during these interesting times. We might be separated by distance, but we can still hold each other up. We know...
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Congratulations are in order for René A. Mack, President of Percepture Travel. He’s been named one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2019 by the Hospitality Sales & Marketing Association International (HSMAI). Being named to the Top 25 is...
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Travel Weekly has announced their 2019 Magellan Award winners, and we’re proud to say that our campaign for Xanterra Travel Collection for its work promoting the extensive solar panels providing a significant amount of electricity Mt. Rushmore, Grand Canyon South Rim, and The Oasis at Death Valley.
Silver Magellan Award
• CATEGORY: Destination Marketing, Campaign-Advertising/Marketing
• CAMPAIGN: Let The Sun Shine on National Parks & Memorials
From the Xanterra Travel Collection press release:
“Xanterra Travel Collection, a global adventure travel company and the largest national park concessionaire in the U.S., today announced new solar installations in 2018 that will help provide clean, renewable energy for facilities in several of the country’s iconic national parks, including Rocky Mountain National Park in Colorado, Grand Canyon National Park in Arizona and Death Valley National Park in California, plus Mount Rushmore National Memorial in South Dakota. The four new systems will generate a total of 4.5 million kilowatt hours per year, equivalent to the energy used in about 426 average American homes and will avoid the carbon emissions from 3.7 million pounds of coal each year.”
Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born. Then in 1971, an act of Congress called the Uniform Monday Holiday Act set Washington’s Birthday to...
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