Insights | Percepture

ITW 2025 – International Telecoms Week

by Percepture April 7, 2025

The Percepture team will be at International Telecoms Week this year – also known as ITW 2025 – on May 5 to 7, 2025 in National Harbor Maryland. Will you be there? We love to attend ITW every yea...

How Digital PR Can Cut Through a Crowded News Cycle This headline is illustrated by a series of screens stacked on top of each out, each with a hand holding a megaphone bursting out of the screen.

How Digital PR Cuts Through a Crowded News Cycle

by Percepture April 4, 2025

Sometimes a crowded news cycle can make it hard for your business to get noticed. When journalists are responding to non-stop breaking news that ranges from political developments to technology breakthroughs to...

Claya launches Telehealth & Wellness Platform for weight loss with GLP-1 medications

by Percepture March 1, 2025

We’re proud to announce the launch of Claya, a comprehensive telehealth platform offering personalized weight loss and wellness solutions. The Percepture team is Claya’s digital marketing & P...

Metro Connect 2024 in Ft. Lauderdale Florida, February 26-28

Metro Connect USA 2025

by Percepture February 3, 2025

Meet with the Percepture team at Metro Connect USA 2025! Metro Connect is the largest digital infrastructure event for industry insights, networking, and innovation. Metro Connect USA 2025Date: February 24-2...

An image of a digitally projected analog clock on a dark background, with a range of connecting lines drawn as spokes from its center. The clock is beginning to shatter. This is an illustration of the brief TikTok ban outage that occurred in January 2025.

5 Digital Marketing Lessons Learned from the TikTok Outage

by Percepture January 28, 2025

Last week, TikTok shut down service in the United States for a day while it navigated the complexities of a potential legislative ban on operating in the country. That brief weekend outage might not have seemed...

An image of a business-person's hands typing at a laptop, with a complex file system emerging from the screen like a hologram - illustrating one of the potential complexities of Corporate SEO.

What is Corporate SEO? Large-Scale SEO

by Percepture August 26, 2024

Is your site ready for Corporate SEO? You don’t have to be a Fortune 100 corporation for Corporate SEO to benefit your website, even if it is the strategy behind the search engine domination of some of the bigg...

A woman in business professional dress stands outside in front of a skyscraper, using her smart phone. The ubiquity of smart phones is a contributing factor to how social media changed public relations.

4 Ways Social Media Changed Public Relations (and Helped Create Digital PR)

by Percepture August 20, 2024

The widespread use of social media altered Public Relations over the past 20 years. Social Networks changed the landscape of digital content creation and created a world where customer feedback is instantaneous...

The hand of a business person reaches out to use their smart device in front of the backdrop of a city skyline. A number of familiar social engagement and measurement icons emerge from the device - indicative of ways that Digital PR increases visibility and measure success.

What is Digital PR and Why Does it Matter for Your Business

by Percepture August 14, 2024

What is Digital PR? Digital PR is short for Digital Public Relations, but that doesn’t just mean using a computer for public relations! Digital PR is a specific discipline that applies traditional PR strateg...

An image showing a diverse group of five people in business casual dress checking their phones while leaning up against a wall, with the text "5 Reasons Why Hotels and Destinations Should Market Their Group Sales Services More Competitively"

5 Reasons Why Hotels and Destinations Should Market Their Group Sales Services

by Percepture August 12, 2024

In today’s competitive travel sector, accommodating group travel has become essential for hotels and destinations aiming to boost revenue and increase visitation and overnight stays. Marketing your specif...

Destinations International Annual Convention 2024

by Percepture July 9, 2024

Percepture will be at Destinations International’s 2024 convention ready to share its cutting-edge technology – Social Incentive Marketing (SIM) – that turns followers into customers & advocates with r...