Fashion Week

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Kate Spade uses AR to lure shoppers to Paris flagship during fashion week

“Beyond the walls of the boutique” Coming on the heels of the launch of its Paris flagship in June, Kate Spade New York is experimenting with augmented reality to increase foot traffic during Paris Fashion Week...

Lexus Will Expand Its Reach At NYFW With Live Photoshoot Activation

Lexus: Set in Motion Lexus is expanding the scope of its New York Fashion Week sponsorship with a live photoshoot for Interview Magazine sponsored by the company. The campaign, “Lexus: Set in Motion,” which wil...