Insights

Predicting and Navigating the Future of Marketing, PR, and Digital

Sales board room with AI sals agents making outbound phone calls

Can AI Agents Make Outbound Calls? Technology, Tools, and Legality Explained (2026)

Yes, AI agents can make outbound calls. The real question is: can you do it legally, safely, and without damaging trust? Here’s what you need to know: ✅ A clear legality map (TCPA, TSR, DNC, record...

AI SDR's vs Human BDRs split screen comparison: People vs AI

AI SDRs vs. Human BDRs: Cost, ROI, and Performance Analysis (2026)

AI BDRs cost 70-80% less than human reps. They work 24/7. They never quit. But they also can’t read a room, build trust, or close a complex deal. So who wins? The answer depends on what you’re ac...

Featured image with background behind the title: What is GEO? GEO vs SEO

What is Generative Engine Optimization? GEO vs SEO

Generative Engine Optimization (GEO) is how you get your brand to show up when people ask AI tools like ChatGPT, Google AI Overviews, Perplexity, and Gemini for answers. It’s different from regular SEO. S...

Percepture GEO agency is attending PTC conference and picture of connectivity running from building to building in Hawaii, starting at the Hilton in Waikik at PTC Conference

How to Show Up in ChatGPT: The Telecom Guide to AI Search Optimization (GEO)

Massive Shift: AI referrals are up 800% YoY (Backlinko), and traffic is up 33x since July 2024 (Adobe). Your data center is world-class. Fiber routes are fast. The Meet-me room has no cross-connect fees. No...

The foreground of this photograph shows a stethoscope resting on a laptop, with the hands of a medical provider seen in the background making notes. A series of interconnected symbols over overlaid on the phot, representing products, processes, and audiences in pharma marketing and CDMO marketing

The Three Audiences of Pharma Life Sciences Marketing

Percepture is an experienced Pharma Life Sciences marketing agency with a track record of success. We’ve worked with clients ranging from Fortune 100 companies and pharma tech start-ups, helping both to d...

ITW 2025 International Telecoms Week at the Gaylord National Resort & Convention Center, National Harbor, Maryland

ITW 2025 – International Telecoms Week

The Percepture team will be at International Telecoms Week this year – also known as ITW 2025 – on May 5 to 7, 2025 in National Harbor Maryland. Will you be there? We love to attend ITW every yea...

How Digital PR Can Cut Through a Crowded News Cycle This headline is illustrated by a series of screens stacked on top of each out, each with a hand holding a megaphone bursting out of the screen.

How Digital PR Cuts Through a Crowded News Cycle

Sometimes a crowded news cycle can make it hard for your business to get noticed. When journalists are responding to non-stop breaking news that ranges from political developments to technology breakthroughs to...

An image showing a GLP-1 medications in oral and injectable forms. The medications are branded with the Claya logo. Claya is a weight loss and wellness platform that offers personalized programs using GLP-1 medications. The online platform is shown on the screen of a smart phone.

Claya launches Telehealth & Wellness Platform for weight loss with GLP-1 medications

We’re proud to announce the launch of Claya, a comprehensive telehealth platform offering personalized weight loss and wellness solutions. The Percepture team is Claya’s digital marketing & P...

Metro Connect 2024 in Ft. Lauderdale Florida, February 26-28

Metro Connect USA 2025

Meet with the Percepture team at Metro Connect USA 2025! Metro Connect is the largest digital infrastructure event for industry insights, networking, and innovation. Metro Connect USA 2025Date: February 24-2...

An image of a digitally projected analog clock on a dark background, with a range of connecting lines drawn as spokes from its center. The clock is beginning to shatter. This is an illustration of the brief TikTok ban outage that occurred in January 2025.

5 Digital Marketing Lessons Learned from the TikTok Outage

Last week, TikTok shut down service in the United States for a day while it navigated the complexities of a potential legislative ban on operating in the country. That brief weekend outage might not have seemed...