PR Insights

A woman in business professional dress stands outside in front of a skyscraper, using her smart phone. The ubiquity of smart phones is a contributing factor to how social media changed public relations.

4 Ways Social Media Changed Public Relations (and Helped Create Digital PR)

by Percepture August 20, 2024

The widespread use of social media altered Public Relations over the past 20 years. Social Networks changed the landscape of digital content creation and created a world where customer feedback is instantaneous...

The hand of a business person reaches out to use their smart device in front of the backdrop of a city skyline. A number of familiar social engagement and measurement icons emerge from the device - indicative of ways that Digital PR increases visibility and measure success.

What is Digital PR and Why Does it Matter for Your Business

by Percepture August 14, 2024

What is Digital PR? Digital PR is short for Digital Public Relations, but that doesn’t just mean using a computer for public relations! Digital PR is a specific discipline that applies traditional PR strateg...

A woman holds an hand-drawn megaphone to amplify her voice to gain a broader reach, which illustrates how the benefits of news releases in 2024 can broaden the reach of PR beyond traditional media

7 Benefits of News Releases in 2024

by Percepture June 11, 2024

Let’s get real about the benefits of news releases in 2024: they aren’t just for securing media interest anymore. There are many benefits to a well-crafted PR news release! But, if you are issuing p...

Man working at a creative office using his computer and people moving at the background while creating a digital pr strategy

The Power of Digital PR for Brand Building

by Percepture May 29, 2024

For years, performance marketing has been synonymous with metrics like click-through rates, conversion rates, and return on ad spend. These metrics provide valuable insights into the immediate impact of marketi...