ABOUT THIS PROJECT

Visit Williamsburg/Greater Williamsburg promotes the region as a premier year-round travel destination.

CATEGORY

Travel

SITUATION

Help Greater Williamsburg demonstrate the city is not just a one-dimensional vacation destination.

STRATEGY

Leveraged an aggressive storytelling campaign and influencer program, including hitting the road with Visit Williamsburg executives to meet influencers, and created programming such as the “Tasting Trail” to remind visitors that it’s not all about history.

RESULTS

This is where America started. Jamestown, Colonial Williamsburg, Yorktown. Sacred ground – and an ideal location for a vacation or a great escape. With east coast broadcast surges, a surgical focus on the all-important drive market, that slices the experiences down to passions – food, tasting trails, history, events, festivals, outdoor adventure and fun – this destination is experiencing a renaissance of revolutionary proportions. Percepture doubled our KPIs, delivering more than 300 million media impressions, including 100 new stories about the destination, with more than 90% focused on our key themes.