ABOUT THIS PROJECT

TravelInsurance.com is a licensed agency that works with some of the largest travel insurers in the industry.

CATEGORY

Service/Insurance

SITUATION

While a somewhat established company, the travel insurance space is a crowded market, and we were tasked with carving out a spot for TravelInsurance.com to serve as the go-to source for anyone looking to protect their travel investment as well as establish co-founder Stan Sandberg as an expert thought leader in the travel space.

STRATEGY

Included both reactive and proactive efforts to reach all different types of travelers – Millennials, Boomers, family, business and solo travelers. Story angles included everything from weather-related issues and airline pilot strikes to honeymoon protection and general personal finance advice. We “newsjack” the national conversations about topics like healthcare, personal finance, disaster preparedness and retirement to insert our client into the conversations in expected (The New York Times) and unexpected (Refinery29) places.

RESULTS

Secured over 2.4 billion impressions through coverage in top publications including USA Today, MSN, AFAR, HuffingtonPost, Reader’s Digest, Oyster.com, Refinery29, Marketplace Radio and The New York Times. Many of these included key commentary from Sandberg specifically, helping to establish him as a sought after expert, as well as links driving traffic back to travelInsurance.com.