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SKIFT

ABOUT THIS PROJECT

Skift is the most credible and comprehensive resource in the world for travel industry trends and information.

CATEGORY

Media

SITUATION

Cement SKIFT’s authority as the most credible and comprehensive resource in the world for travel industry trends and information. Raise the profile of the organization’s co-founders and the SKIFT editorial team.

STRATEGY

Created massive PR program by building a comprehensive media list with a surgical focus on the travel industry as well as top consumer, business, media/marketing and broadcast outlets. Percepture conducted media outreach around the best, meatiest stories trending in the travel industry, and all pitches offered SKIFT spokespersons for insights and commentary.

RESULTS

When you read or hear “according to Skift” in hundreds of stories per year, it’s usually because of our work behind the scenes, advancing the travel industry’s most coveted intelligence platform as an authority on travel news, developments and trends. In the first five months, Percepture secured 55 placements across a broad spectrum of press including top consumer, business and travel press, travel industry trades, and travel blogs. “Be the conversation” is our rally cry.

Xanterra Parks and Resorts

Travel and Tourism

Category:

Media

Date:

May 13, 2019