Case Study: How a Leading Pharma CDMO Triumphed with Digital Marketing Evolution

A renowned Pharma CMO, recognized multiple times since 2011 for their outstanding contributions across Expertise, Quality, Reliability, Capabilities, Service, and Compatibility, embarked on a journey to capitalize on their extensive offerings. Their aim? To upsell their services to existing clientele and to generate fresh opportunities. This story narrates how they achieved unparalleled growth through digital automation.

As an experienced Life Sciences Marketing Agency, we’re familiar with the evolving dynamics of the pharmaceutical industry. Mounting costs, evolving patient demands, and the continual need for advanced R&D urged businesses to pivot towards digital marketing transformation. This transition not only promised growth but also offered the hope of sustainability in a turbulent market.

• Digital Audit & Strategy: Percepture’s deep dive into the client’s customer journey revealed numerous untapped opportunities. The key? Digital optimization. This led to the creation of a secure, digitally-enhanced environment to sway decision-makers and preempt customer needs.
• Individualized Interactions: Every interaction, regardless of the platform or brand offer, was meticulously tailored according to the individual’s stage in the sales funnel. This, powered by advanced analytics, provided a granular view of the customer’s path, from initial interest to eventual conversion.
• Holistic Digital Marketing: The partnership with Percepture heralded the integration of SEO, Google Ads, LinkedIn, and AI Programmatic, crafting an interconnected web of customer touchpoints.
• Digital Experience Overhaul: To cater to each customer’s unique journey, digital channels were realigned and new avenues explored. This ensured every potential customer was met on their preferred platform, ready for conversion.
• Content Personalization: By centralizing and optimizing content to resonate with the specific needs of each visitor, the client ensured a more efficient and effective sales process.
• Big-Data Analytics: An end-to-end analytical solution was implemented, providing sales teams with actionable insights across various digital engagements.

• Achieved a 3x surge in inbound leads.
• Amplified website traffic by an impressive 435%.
• Successfully sold out of capacity by 2023, leading to the acquisition of a new manufacturing unit in Germany for expanded operations.
• Witnessed exponential growth in one product line, from annual sales of $250M to over $1B, since the inception of the partnership.

Note: All names, places, and identifiable metrics have been anonymized to maintain confidentiality.