PR and SEO used to be two very diverse tactics with virtually little overlap but that has since changed. At Percepture, we have been integrating our SEO and PR tactics since 2012 to help our clients to improve their reputation, build authority and trust, increase brand equity, expand visibility in the industry market, increase search rankings in Google, drive qualified website visitors and increase leads and sales.
We have mastered PR & SEO integration with our SEO Affirm Process. This proprietary process allows us to not just measure the UVPM (or UVM) but the domain authority of the site to determine the impact of each placement.
Our tactical approach to integrating PR and Search is to optimize the press release or article placement. Specific parameters we optimize are the title tags, headers, sub-headers, images, backlinks, anchor text, and on-page content. We strive to aim for a 5-7% keyword density of the press release or article by incorporating variations of key terms that matter to your audience.
Building Personas to identify the language our audience is using in Google search is an effective and fundamental way of customer segmentation. This allows us to adopt the search semantics our target audience is seeking when they are proactively searching for an industry solution. Understanding our audience’s semantics, devices, geography, affinity interests, value propositions, psychographics, social behaviors, and purchasing patterns is an important way we segment and reach our intended audiences.
If you would like to discuss how Percepture can help to elevate your PR program, using digital marketing, schedule a call and we will provide you with a free assessment.
Digital isn’t a channel. Social isn’t a strategy. Technology isn’t engagement. You need more than a message, you need a strategy. We believe marketing is about human behavior, not channels or devices. We seamlessly link the real world and digital ecosystem, intersecting people when they’re interested and ready to interact, making the experience real, relevant and rewarding — to your customers and your bottom line.