Architecting Engaging Experiences
Travel and tourism marketers are selling experiences, not products. Impressions and clips are not results. Increased revenue, overnight stays and visitor arrivals are results. And that’s what we strive for: business results. We can’t just send a journalist or potential visitor a trial-sized version of the travel experience, but we know the best approaches to export a culture or a brand essence in a meaningful and creative way that drives bookings.
For us that means not relegating ourselves to the travel pages (there are only 5 full-time travel editors left in US newspapers anyway). It means taking the story into fashion, the arts, food, culture, business, careers, design, history, adventure and making it all relevant (families, couples, milestones, romance, escape, education, sustainability, etc.). We take an integrated approach to tell stories via influencers, digital and social media platforms, cutting edge events, strategic partnerships and media relations to incite wanderlust and ultimately compel purchase or a call to action.
Are you a travel brand looking to drive bigger results? Contact René Mack at email@example.com to get started.
We’ve represented or work for airlines, cruise lines, countries, states, tourism boards, DMOs, ferries, railroads, theme parks, casinos, lodges in the national parks, tour operators, urban destinations, hotels and even the leading travel intelligence platform and voice in the country: SKIFT. From PRSA Silver Anvils, Lifetime Achievement Awards, HSMAI Platinum’s Awards, A Telly, Big Apple and PR Week Awards, our seasoned colleagues have done, and seen it all. We even have a Pulitzer Prize winner writing content for us. Now that’s kind of cool. We’re glad to share case studies and examples of our work. Just ask.
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