Crafting Customer Experience
Digital isn’t a channel. Social isn’t a strategy. Technology isn’t engagement. Developing a meaningful relationship requires more than a well-crafted message, buying impressions, or relying on technology alone. It’s the cumulative interactions people choose to engage with which formulate their opinion of a brand experience. We believe in crafting powerful human experiences that authentically engage people and enhance their lives. We construct interactions that have the greatest impact to motivate, inspire and connect.
We believe marketing is about human behavior, not channels or devices. We seamlessly link the real world and digital ecosystem, intersecting people when they’re interested and ready to interact, making the experience real, relevant and rewarding.
Our comprehensive social media strategies bring owned, earned and paid media together to drive holistic marketing success.
We create social-centric marketing campaigns, where moments are broadly shared among the target audience.
We help brands grow community presence across platforms, from Twitter and Facebook to Pinterest, Snapchat, and Instagram.
Building brand advocates through relationships with bloggers and other influencers helps brands create authentic connections with new audiences. We assist brands in forging these partnerships to reach influencers’ engaged followers. We leverage our strong relationships with creators, makers and other influencers to secure top-tier coverage of a client’s campaign and brand in mainstream and digital media.
Web, Mobile and Technology
We build industry-leading apps and responsive web applications for our clients. Our deep expertise across a wide array of technologies, platforms and tools allows us to achieve the best possible user experience—stunning designs delivered with the fastest performance across all types of devices.
We create experiences that bridge physical and digital worlds. By applying technologies ranging from simple touchscreens and barcode scanners to iBeacons, gesture recognition and 3D printing, we deliver innovation that offers users real value and drives sales.
We provide keyword targeting recommendations based on user intent, competitive presence, search volume and content availability.
To maximize site strength, our internal link mapping boosts priority keyword rankings and increases page authority.
Through timely and effective indexation, we also make content recommendations based on consumer search trends, ensuring that content has its best chance to perform.
Measurement and Insights
A good analytics platform calls for strategic planning. Whether the initiative requires a straightforward web analytics implementation or the complex integration of multiple data sources across platforms, we can plan and execute the program design and development. We focus on governance, regular reporting, data analysis, A/B and multivariate testing, and personalization and optimization to drive ongoing insights for clients.
We not only create high-value original branded content but also use content recommendation platforms to extend the value of that content on targeted media sites. We partner with major syndication platforms like Taboola and Outbrain to allow our clients to reach customers by topic and interest and serve up branded content based on reading preferences. Such recommended articles become a valuable driver of conversion.
1501 Broadway, 12th floor
New York, NY 10036
1250 Rt. 28
Branchburg, NJ 08876
980 North Michigan
Chicago, IL 60611
1050 Connecticut Ave
Washington, DC 20036
4770 Biscayne Blvd
Miami, FL 33137
801 2nd Ave
Seattle, WA 98104
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