A Mule, Oprah, Al Roker, and Xanterra Parks and Resorts

Endearing Experiences at the Grand Canyon: the world famous mules You really have to want to go to Grand Canyon National Park: It’s not exactly “along the way” to someplace else. Percepture’s mission on behalf of Xanterra Parks & Resorts, which owns the Grand Canyon Railway...

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VBT Tours Bicycling & Walking Vacations

When VBT Bicycling & Walking Vacations wanted to draw attention to its exceptional cycling tours of Italy, we pulled out the stops to target top publications that would deliver solid ROI. We promoted the various Italy tours and VBT’s prestigious awards to travel, leisure, lifestyle...

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VISIT WILLIAMSBURG / GREATER WILLIAMSBURG

ABOUT THIS PROJECT Visit Williamsburg/Greater Williamsburg promotes the region as a premier year-round travel destination.   CATEGORY Travel   SITUATION Help Greater Williamsburg demonstrate the city is not just a one-dimensional vacation destination.   STRATEGY Leveraged an aggressive storytelling campaign and influencer program, including hitting the road with Visit Williamsburg executives to meet influencers, and...

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The Oasis At Death Valley

Announcing a Renaissance   On February 1, 2018, The Oasis at Death Valley (formerly Furnace Creek Resort) reopened its luxury property, The Inn at Death Valley, after a multimillion dollar renovation. The historic, four-diamond Inn at Death Valley, owned by Xanterra, is a true American oasis offering...

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