Instagram is testing a stop-motion camera for Stories
Joins Boomerangs and Superzooms
Days after releasing its Superzoom creative tool into the wild, Instagram is testing another new tool to join it. Stop Motion is a camera tool that lets you take a long series of photos, which Instagram stitches up into a GIF that you can post in your story. Instagram confirmed it is testing the feature, which The Verge noticed as a new option inside the Story camera.
The Stop Motion tool allows you to take a series of photos, but not to edit individual images. Once you’re done snapping photos, you tap “done” to gain access to story-editing tools like stickers and text. From there, you can post the stop-motion GIF to your story.
What It Means:
Instagram has finally started to experiment with new features that are not duplicates of Snapchat features.
“The success of its looping Boomerang format encouraged the company to introduce Superzooms, its Dramatic Chipmunk-style extreme close-ups. The Stop Motion tool could inspire similar creativity.”