ABOUT THIS PROJECT

The goal is to be a leading Outdoor Game company in all of the markets where we operate and to have the world’s most prominent and fun brand portfolio. Find out about our office in each region and do not hesitate to contact with any inquiries!

CATEGORY

Elevate Wham-O from being a “children’s brand” to a “recreational brand” that a consumer can grow with. Secure appointments for NY Toy Fair after a 3-year absence.

SITUATION

Elevate Wham-O from being a “children’s brand” to a “recreational brand” that a consumer can grow with. Secure appointments for NY Toy Fair after a 3-year absence. Introducing Wham-O to lifestyle, comic and recreational media. Wham-O’s 70-year history focused mainly on children, there weren’t any new products to introduce to media at The Toy Fair as the packaging was even “childlike”.

STRATEGY

Targeted millennials in addition to family, toys, and recreational publications. Story angles included everything from indoor party items for college house parties to celebrating the 70th anniversary of Wham-O with its new book highlighting Wham-O’s innovations throughout the years.

RESULTS

Secured 30 million impressions in top publications including ABC News, PopSugar, NY1, Cheddar TV, and NY 1. Thirty members of the media visited the Wham-O booth speaking to Percepture team members and Wham-O CEO Todd Richards.