When the New York Transit Museum received word that its “Subway Sleuths” after-school program—created for children on the autism spectrum because they have a natural enthusiasm for and find comfort in the patterned network of the New York City subway system—was receiving an award from the White House, it turned to Percepture to parlay the honor into regional and national media exposure for the museum and the program.

In the midst of the 2016 presidential election with its unusually far reaching media appeal and with less than a month of lead time, Percepture provided media training for museum spokespeople and parents of program participants and hit the phones far and wide with this feel good story, positioning it as the antidote to the dismal and saturated election coverage morass (after all, the award wasn’t really the story, just a timely reason to talk about the New York Transit Museum’s Subway Sleuths).

Within two weeks of the story breaking, during arguably the most crowded media climate of the year, Percepture secured coverage including The New York Times, the leading page of The New York Daily News, amNewYork, NY1, New York City’s Fox Affiliate (Fox5), and NPR.