ABOUT THIS PROJECT

Launch of new line of watches from this well established lifestyle brand.

CATEGORY

Consumer Goods

SITUATION

Reebok Watches needed to drive sales, buzz and awareness of its new collection among key media and influencers.

STRATEGY

Created a launch strategy positioning the line as a fashionable accessory with both style and function. Built campaign around “Be On Time For Fashion Week” to drive interest and buzz. Arranged an on-air giveaway for the Reebok PUMP watch on the Rachel Ray show.

RESULTS

Over 118 million impressions including placements in Vogue Magazine, People, NY Daily News, Huffington Post, Women’s Health, E! Online, and NYLON Magazine.