ABOUT THIS PROJECT
Commercial Snow Removal & Ice Management
CATEGORY
B2B
SITUATION
Raise awareness of Invictus and establish its thought leadership in snow removal and grow business from large commercial building owners, developers and facility managers within specific geographies.
STRATEGY
Percepture built an integrated strategy including website development, content creation, email marketing, social media and optimization of LinkedIn, public relations, SEO + SEM and digital marketing, and PPC.
RESULTS
Through our efforts, Invictus saw a 23.5 increase in organic traffic with 99% of the traffic new visitors. Our targeted efforts meant 70% of traffic came from the business sector instead of residential.
B2B
B2B & Tech
March 26, 2019