ABOUT THIS PROJECT

Commercial Snow Removal & Ice Management

CATEGORY

B2B

SITUATION

Raise awareness of Invictus and establish its thought leadership in snow removal and grow business from large commercial building owners, developers and facility managers within specific geographies.

STRATEGY

Percepture built an integrated strategy including website development, content creation, email marketing, social media and optimization of LinkedIn, public relations, SEO + SEM and digital marketing, and PPC.

RESULTS

Through our efforts, Invictus saw a 23.5 increase in organic traffic with 99% of the traffic new visitors. Our targeted efforts meant 70% of traffic came from the business sector instead of residential.