ABOUT THIS PROJECT

Crispy Green makes the #1 freeze dried fruit snack.

CATEGORY

Food & Beverage

SITUATION

Drive awareness among media, dieticians and nutritionists, influencers and consumers – particularly parents of young, active children. Support distribution to new retail locations.

STRATEGY

Trade and consumer media relations, brand alliances, sampling and promotions and an influencer ambassador program with parenting, millennial, food/recipe, fitness and lifestyle influencers to showcase how they incorporate Crispy Green into their daily lives.

RESULTS

Crispy Green products have been featured in top-tier media outlets, including The New York Times, The Washington Post, The Dallas Morning News, Forbes, Marketwatch and the top-rated Today Show. It is now the #1 freeze-dried fruit brand on the market. Gained 213 million impressions during back-to-school season as a result of an SMT, press releases, media and influencer outreach and a strategic partnership with the Power Your Lunchbox program.