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Why Maybelline is Winning at Social Media

Master of driving social media engagement Among beauty brands, Maybelline is the master of driving social media engagement.   The L’Oréal-owned brand has beat out its parent company, as well as competitors including Estée Lauder and Revlon, in cross-platform engagement since the start of the year, according to...

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Twitter Doubles Tweet Limit to 280 Characters

Bye Twitter brevity   Twitter Inc. said on Tuesday that users can send tweets with as many as 280 characters, double the current limit, the latest attempt by the social media company to revive anemic user growth.   The roll-out includes all languages except Japanese, Korean and Chinese. Twitter...

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