“70 years of history and a line-up of consumer products that appeal to people of all ages” CARSON, Calif. (April 19, 2018) — Wham-O®, the iconic recreational toy brand, has appointed Percepture as its public relations agency of record, effective immediately. Percepture, an award-winning New York-based...
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Master of driving social media engagement Among beauty brands, Maybelline is the master of driving social media engagement. The L’Oréal-owned brand has beat out its parent company, as well as competitors including Estée Lauder and Revlon, in cross-platform engagement since the start of the year, according to...
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“What started as a moment has kind of become a movement” When it launched in 2015, many of the bajillions of media impressions REI racked up with its #OptOutside campaign were a result of the sheer counter-intuitiveness of it all. A major retailer closing its doors...
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Bye Twitter brevity Twitter Inc. said on Tuesday that users can send tweets with as many as 280 characters, double the current limit, the latest attempt by the social media company to revive anemic user growth. The roll-out includes all languages except Japanese, Korean and Chinese. Twitter...
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Facts Tell – Stories Engage! Zappos is leaning into its reputation for customer service with a new set of ads reenacting the absurd lengths to which it will go to satisfy people who buy its products. One spot features a toddler ballerina and her father. Decked out...
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