Congratulations are in order for René A. Mack, President of Percepture Travel. He’s been named one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization in 2019 by the Hospitality Sales & Marketing Association International (HSMAI). Being named to the Top 25 is...
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Travel Weekly has announced their 2019 Magellan Award winners, and we’re proud to say that our campaign for Xanterra Travel Collection for its work promoting the extensive solar panels providing a significant amount of electricity Mt. Rushmore, Grand Canyon South Rim, and The Oasis at Death Valley.
Silver Magellan Award
• CATEGORY: Destination Marketing, Campaign-Advertising/Marketing
• CAMPAIGN: Let The Sun Shine on National Parks & Memorials
From the Xanterra Travel Collection press release:
“Xanterra Travel Collection, a global adventure travel company and the largest national park concessionaire in the U.S., today announced new solar installations in 2018 that will help provide clean, renewable energy for facilities in several of the country’s iconic national parks, including Rocky Mountain National Park in Colorado, Grand Canyon National Park in Arizona and Death Valley National Park in California, plus Mount Rushmore National Memorial in South Dakota. The four new systems will generate a total of 4.5 million kilowatt hours per year, equivalent to the energy used in about 426 average American homes and will avoid the carbon emissions from 3.7 million pounds of coal each year.”
Our nation’s holidays haven’t always been fixed. When I was young, Lincoln’s Birthday and Washington’s Birthday were celebrated on separate days, the days when the respective presidents were born. Then in 1971, an act of Congress called the Uniform Monday Holiday Act set Washington’s Birthday to...
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“70 years of history and a line-up of consumer products that appeal to people of all ages” CARSON, Calif. (April 19, 2018) — Wham-O®, the iconic recreational toy brand, has appointed Percepture as its public relations agency of record, effective immediately. Percepture, an award-winning New York-based...
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Master of driving social media engagement Among beauty brands, Maybelline is the master of driving social media engagement. The L’Oréal-owned brand has beat out its parent company, as well as competitors including Estée Lauder and Revlon, in cross-platform engagement since the start of the year, according to...
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