Lexus: Set in Motion

Lexus is expanding the scope of its New York Fashion Week sponsorship with a live photoshoot for Interview Magazine sponsored by the company.

The campaign, “Lexus: Set in Motion,” which will run September 8 and 9, will allow viewers to be styled and photographed by top fashion talent. The shoot set was created by industry mainstay Stefan Beckman, who looked to the new Lexus LC 500 for inspiration. The day before it opens to the public, photographer Fabien Baron will use the set as a backdrop for shooting five cultural influencers, including Hari Nef, for a six-page fashion feature in Interview’s December 2017/January 2018 issue.

Of the style and photo talent that will be on hand for the public, Lexus — which has sponsored NYFW since 2015 — could only confirm that it will be a pool of Interview’s top contributors. Read more

What It Means:

Expectations for sponsorships for something like NYFW are super high but Lexus has delivered. The goal to make fashion more accessible is made easier with a live socially interactive campaign, highlighting high-profile influencers and a partnership with a magazine like Interview. All of these components allows Lexus to make NYFW inclusive for everyone beyond the show to experience.