In today’s connected age, brands have to be publishers. In collaboration with content and social strategists, we help our brands engage people by producing relevant, engaging and timely content, from strategy through execution.
The original content discipline at Percepture is seamlessly integrated into our overall process to produce the most effective, elegant and engaging work — while ensuring that the brand voice stays authentic and consistent.
Travel and tourism marketers are selling experiences, not products. We can’t just send a journalist or potential visitor a trial-sized version of our product to sample at home—but we know the best approaches to export a culture or a brand essence in a meaningful and creative way that drives bookings.
For us that means not relegating ourselves to the travel pages or even simply media relations. We take an integrated approach to tell stories via influencers, digital and social media platforms, cutting edge events, strategic partnerships and media relations to incite wanderlust and ultimately compel purchase.
We understand how experiences across environments (digital, social, physical) intersect to create more powerful and impactful relationships.
By listening to what people say and watching how they behave, we find opportunities to connect their lives with relevant, useful and engaging experiences–ultimately, providing personalized value and cementing relationships that connect them to your brand. We leverage design and technology to create measurable results across web, social and mobile.
We’ve all been trained to count page visits, clicks and circulation but none of that matters if the exposure doesn’t result in action. Success in PR requires bottom line impact. We look at the full suite of channels, platforms and targets and apply a laser focus on those that yield business results.
Whether you are a tech company, a high-end lifestyle brand, a packaged-good company, a non-profit or somewhere in between, we create integrated campaigns that maximize the power of PR.
In today’s world of digital and social communication – where everyone is a potential conversationalist, networker and influencer – we work hard to keep our clients out of the news with reputation challenges, as much as, we try to put them in the news when things are good.
Percepture provides reputation management/crisis communication counsel and hands-on operational experience that enables our clients to predict, prepare for and prevent crises; respond to crises to minimize adverse impacts; and rebuild and protect corporate and sometimes individual reputations.
1501 Broadway, 12th floor
New York, NY 10036
1250 Rt. 28
Branchburg, NJ 08876
980 North Michigan
Chicago, IL 60611
1050 Connecticut Ave
Washington, DC 20036
4770 Biscayne Blvd
Miami, FL 33137
801 2nd Ave
Seattle, WA 98104
©2017. Percepture, Inc. All Rights Reserved.